Research behind the method
Meet the research network, publications and academic partners behind Great People products.
Research initiative
Work, Brain & Behavior Initiative
A scientific initiative across multiple faculties, with an interdisciplinary network on language, mental health and organizational behavior.
Research areas
- Language
- Mental health
- Organizational behavior
Science and credibility
An evidence-based method since 2021
The team brings together psychiatry, psychology and technology, with publications and partnerships that support the method.
Our team teaches in graduate programs at
Partnerships and recognition
- Great Place To Work
- MIT Sloan Management Review Brasil
- WBB Initiative
In the press
- Valor Econômico
- Estadão
- Época NEGÓCIOS
- CartaCapital
- Correio Braziliense
- Medicina S/A
- CBN Santos
- MIT Sloan Management Review Brasil
Articles in MIT Sloan Management Review Brasil
- Too Well to Be Well.Healthy dashboards, hidden risks.
- Working to (sur)vive.Mental health as strategy.
- Change management is wellbeing management.Change is wellbeing.
- Double standards.Same number, opposite readings.
- The anatomy of psychosocial risk at work.Beyond the average, where risk concentrates.
Articles in Portuguese, published at mitsloanreview.com.br.
Coined the term Brain Capital
Brains are infrastructure. Just as societies have invested in roads, electricity and digital networks, we must now invest deliberately in the health and capabilities of our brains. Brain Capital translates this idea into the places where people live, learn, work and lead — tailored to place, never one-size-fits-all. I commend Pedro Shiozawa and his fellow authors for moving brain capital from concept to practice.
Start with an assessment of your company
Talk to a specialist on WhatsApp and see how the NR-01 Journey and Brain Capital work in practice.
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